A recognisable identity
A visual direction with enough character to feel specific, without making every application complicated.
Branding
Make the business look like the version it has become.
We build and refresh identities that make websites, campaigns, social content and sales material feel like the same business.
The actual problem
Good work gets lost when the route around it is awkward.
The usual problem is not “we need a nicer logo”. It is that the business has moved on while the identity has stayed behind. Colours change between channels, layouts are improvised each time and the words sound different depending on who wrote them. A useful brand system makes better work easier to repeat.
Fewer inconsistent decisions
Practical rules for colour, type, layout, imagery and tone that the team can actually use.
A stronger first impression
A brand that reflects the quality customers already experience once they meet the business.
What can be included
The pieces this job may need.
The final scope follows the problem. You will not be sold every item because it happens to be on this list.
- 01Brand review and direction
- 02Logo design or considered logo refresh
- 03Colour and typography system
- 04Visual language and art direction
- 05Messaging and tone of voice
- 06Brand guidelines
- 07Social and campaign templates
- 08Rollout across website or priority touchpoints
How we approach it
A sensible order. Fewer expensive surprises.
Understand what changed
We find the gap between the current identity and how the business now wants to be understood.
Choose a clear direction
We establish the strategic and visual idea before producing a pile of disconnected assets.
Build the system
Logo, type, colour, layout and voice are developed as parts of one usable identity.
Put it into real life
We test the system on the website, content and sales materials where customers will actually see it.
Branding FAQ
Before you ask.
Can you refresh a brand without replacing everything?
Yes. A refresh can keep recognisable parts and improve the elements that are limiting the business. Replacing everything is not automatically the clever option.
Do you write brand messaging too?
Yes. We can shape positioning, headline language, tone and the core messages the website and campaigns need to communicate.
Can the new identity be rolled into a website?
Yes. Brand and website work are often strongest together because the identity is tested in a real customer journey rather than presented only in a guidelines document.
Often connected to
Start with the awkward bit