3D Flat Lips
24 October 2026
- Spend
- £508.36
- Profile visits
- 2,474
- Cost per visit
- £0.21
LG House of Beauty / Instagram ads
£1,017.60 in ads.£10,800 in reported sales.
Two masterclass offers. One Belfast launch. We helped Lucy put her training in front of the relevant Ireland audience, with a simple next step: visit her Instagram and speak to her directly.
- Project
- Paid ads / Instagram
- Status
- Completed campaign
- Location
- Belfast, Northern Ireland
- Reporting period
- 10 September–6 October 2026
- Ad spend
- £1,017.60
- Client-reported sales
- £10,800
- Masterclasses sold
- 14
- Reported ROAS
- 10.61×
Belfast fully booked, according to Lucy. Campaign switched off.
Sales attributed to the campaign by Lucy. ROAS compares reported revenue with ad spend, before costs.
The job
Fill the places. Keep the conversation personal.
Lucy was bringing LG House of Beauty's 3D Flat Lips and Snatched Package masterclasses to Belfast. These were specialist courses for qualified injectors, so the campaign needed to make the training offer clear to the people it was intended for.
She also wanted enquiries to feel natural. Instead of automated qualification questions, the ads directed people to her Instagram profile, where they could look at her work and message her directly.
What we did
Two offers, with room for each to run.
We built one Belfast campaign with a separate ad set for each masterclass. Each had a £20 average daily budget, giving both offers their own allocation.
The campaign used Lucy's supplied course creatives and captions, with the course dates checked and copy typos corrected. Delivery focused on Instagram and the relevant Ireland market around Belfast and Northern Ireland, alongside Dublin and the Republic of Ireland.
The ads were optimised for Instagram profile visits. Lucy handled the booking conversations herself. We reviewed the completed campaign's spend and delivery alongside her reported sales, then used that final evidence for the case study.
- Campaign setup
- Audience and placement setup
- Creative and copy preparation
- Results review
The results
The places filled. The numbers followed.
Across the reporting period, the campaign spent £1,017.60 and recorded 5,327 Instagram profile visits at an average of £0.19 each.
Lucy reported 14 masterclass sales at £700 each, worth £9,800, plus £1,000 in treatments attributed to the ads. Together, that is £10,800 in reported sales and a reported return on ad spend of 10.61×.
With her Belfast clinic fully booked, Lucy switched the campaign off.
Client-reported sales
- Masterclasses 14 × £700
- £9,800
- Treatments
- £1,000
- Total reported sales
- £10,800
10.61×Reported ROAS · revenue before costs
- Instagram profile visits
- 5,327
- Average cost per visit
- £0.19
- Deduplicated reach
- 121,291
- Impressions
- 277,085
Profile visits are result events, not unique people, enquiries or bookings. Reach is Meta's deduplicated campaign total.
Results by offer
Snatched Package
26 October 2026
- Spend
- £509.24
- Profile visits
- 2,853
- Cost per visit
- £0.18
Both ad sets had a £20 average daily budget, rather than a hard daily cap. Attribution: 1-day click. Snatched's lower cost per profile visit measures visit efficiency; no sales split by course was supplied.
Lucy's experience
“They literally did the rest.”
“All I had to do was show them exactly what I wanted to sell and they literally did the rest.”
Read the video transcript
Lucy's original spoken words, recorded 6 October 2026. Her £800 figure was interim spend; final spend was £1,017.60. Reported sales total £10,800. Her reference to profit is her own assessment; no profit figure has been verified.
Origin have helped me make £11,000 in sales literally from an £800 ad spend. So I have been working with Origin to get my Belfast Clinic busier and over the course of a few weeks we have spent £800 in ads and off the back of that I have been able to sell 14 master classes which are all £700 each which is just under £10,000 and I've also managed to sell £1000 worth of treatments which brings me up to just nearly £11,000 in sales all from an £800 ad spend.
All I had to do was show them exactly what I wanted to sell and they literally did the rest. So they made the content for me, they put the ad on and all I had to do was just sit and wait for the bookings to come in and now my Belfast Clinic is fully booked and I have made amazing amount of profit.
So I can't thank Origin enough and if you are interested in ads and you have no idea where to start like myself I would definitely give Origin a try.
Captions included. Press play to hear her experience.
Lucy mentions £800 in her review. The completed campaign's final Meta spend was £1,017.60; the figures on this page use that final total.
What this shows
A clear offer. A simple next step.
This campaign gave each course its own budget and sent interested people to a place where they could see Lucy's work and speak with her. The end result, as reported by Lucy, was a fully booked Belfast clinic.
For the next launch, the useful addition is a booking record that connects each enquiry and sale to its source. That would make it easier to compare booking performance between courses, alongside the profile-visit results.
The sources
Campaign data: Meta export for 10 September–6 October 2026, reviewed 7 October 2026. Sales: Lucy's video review dated 6 October 2026. Sales are attributed to the ads by the client, not Meta-tracked purchases. Reported ROAS is £10,800 ÷ £1,017.60 = 10.61×, before costs. Individual results vary.
Reporting uses the ad account's Pacific Time. These results cover the ended masterclass campaign only. No booking ledger, deposit or full-payment breakdown, refunds or enquiry count was supplied. ROAS excludes course delivery, treatment costs, payment fees, tax and agency costs.
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