Lead with the decisions and behaviours that the private mentorship addresses.
Mentorship website & digital guides · Live
A mentorship website built around the moment a trading plan changes.
A live mentorship-led website for LouisG Trading, with a distinct route into free guides, self-study products and a personally reviewed application.
The build
LouisG Trading
LouisG Trading now leads with Louis Gallimore’s 12-week private mentorship for traders who know the basics but struggle to follow their plan under pressure. The website explains the weekly calls, Louis’s direct review of real trades and the personal workspace, then gives newer traders a separate route into free guides.
The site needed to explain a personal service without blurring it with self-study products or promising trading outcomes. Its current journeys distinguish mentorship, free learning, paid guides and the application that Louis reviews himself.
Current live website
The service first. The right next step second.
The current site leads with 12 weeks of private mentorship and Louis’s direct feedback. Free guides, self-study products and the personally reviewed application each have their own route.
Website design & developmentThe work shown is the website and customer journey. Trading records are the founder’s history, not results generated or promised by ORIGIN.
What was built
The useful pieces.
- 01Website structure and responsive interface design
- 02Mentorship-led homepage and supporting pages
- 03Explanation of weekly calls, direct feedback and personal workspace
- 04Free guide and beginner-bundle journey
- 05Self-study guide and strategy-model catalogue
- 06Personal historical-record presentation with context
- 07Four-step application for Louis’s personal review
- 08Educational and trading-risk disclosures
The thinking
Decisions before decoration.
Make clear that Louis currently reviews plans and trades himself; automated plan checking is still in development.
Present Louis’s historical records as context, without implying that another trader will achieve the same result.
Keep the free, self-study and application routes distinct.
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